Taha BUYUKTAS · İstanbulEngineering organicgrowth for the AI era.
I design search ecosystems where technical infrastructure, AI workflows and narrative compound into durable organic visibility — across Google, generative engines and what comes next.
Search is not a channel. It’s the operating layer of attention.
I’ve spent thirteen years building on the open internet. Eight of them sharpening a single craft: turning search into a system that compounds.
What started as a curiosity for rankings became a discipline that sits between engineering, narrative and behavioral data. Modern SEO isn’t a checklist — it’s an operating layer for how a brand earns attention.
Today, I lead organic strategy where AI workflows, generative engines and traditional search collide. The brands that win the next decade won’t just rank. They’ll be the source models cite, the answer engines surface, the entity the web trusts.
Eight surfaces of leverage.
Modern SEO isn’t a single tactic. It’s a stack — eight disciplines I operate across, from raw infrastructure to brand narrative.
Technical SEO
Crawl architecture, render pipelines, log analysis, indexability and Core Web Vitals — the foundations that make everything else possible.
AI-Powered SEO
Workflows built around ChatGPT, Claude and Gemini. Custom agents, structured prompting, and AI as a multiplier across research, briefs and audits.
GEO
Generative Engine Optimization. Structuring entities, context and signals so generative engines surface and cite your brand as a source of truth.
Programmatic SEO
Scaled landing systems built on clean data, deliberate templating and content quality controls. Volume that compounds without diluting authority.
CRO & Experimentation
A/B testing, conversion architecture, and behavioral analysis turning organic traffic into measurable business outcomes.
Analytics & Tracking
GA4, GTM, server-side tagging and Looker Studio dashboards engineered for clean, durable, privacy-aware measurement.
Growth Strategy
Cross-functional growth: SEO, performance, narrative and product working as one system. Strategy that scales beyond a single channel.
Performance & Infrastructure
Headless CMS architectures, edge delivery, and front-end performance work that compounds into both ranking and revenue.
A decade of compounding craft.
Team Lead
Leading multi-disciplinary teams across SEO, growth and AI strategy. Building the operating systems behind organic growth for Turkey’s most ambitious brands.
SEO Team Lead
Scaled the SEO practice across enterprise clients. Designed playbooks for technical, content and off-page work, and mentored a team of senior specialists.
Senior SEO Specialist
Owned strategy and execution across high-stakes client portfolios. Brought a sharper data-first lens to brief, audit and reporting workflows.
Senior SEO Specialist
Operated inside an agency built around organic growth. Honed off-page strategy and link narrative as a category-shaping discipline.
SEO Specialist
Moved through the full spectrum of SEO disciplines — technical, content, off-page — across diverse industries. The years that shaped my taste.
Digital Marketing Intern → Jr. SEO
First steps. Learned the craft from the ground up, alongside operators who treated SEO as engineering, not guesswork.
Things I’ve built — beyond client work.
I learn fastest by shipping. These are properties I own, operate and use as testbeds for the strategies I bring to client work.
5STARS
An e-commerce property where SEO meets product. A live laboratory for entity SEO, EEAT, performance optimization and conversion-led storytelling.
SEO Bülteni
A personal publication and editorial outpost on the future of SEO and search. Where I think out loud about AI, GEO and the operating logic of organic growth.
> Premium SEO consultancy
## Docs
- [Method](/method): approach
- [Cases](/cases): results
## Optional
- [API](/api)
Advanced LLMs.txt Generator
A production WordPress plugin generating structured llms.txt files — making content discoverable and citable by generative engines. GEO infrastructure, shipped.
The next layer is already here.
Search isn’t ending. It’s splitting. Every model that ships becomes a new entry point — and every entry point rewrites what visibility means.
The work has shifted. We’re no longer optimizing for a single algorithm. We’re engineering signals across an ecosystem of models, indexes and answer surfaces — each with their own logic, biases and citation behavior.
GEO is the new SEO. But it doesn’t replace what came before. It compounds with it.
10 blue links, ranking systems, traditional SERPs.
Generative summaries layered on top of search.
ChatGPT, Perplexity, Claude — the new entry points to information.
Models that browse, reason and act on behalf of the user.
Brands need an organic strategy that operates across all four layers simultaneously. That’s the system I design.
The toolkit behind the work.
Tools are leverage. These are the systems I use daily to research, build, measure and ship.
Four principles I operate by.
Build for compounding, not for spikes.
Real organic growth is an asset class. It earns interest. The strategy I design is built to compound over years, not quarters.
Engineering before tactics.
Crawl architecture, render pipelines and infrastructure decide what’s even possible. Tactics layered on a broken foundation never scale.
Be the source models cite.
Generative engines are the new top of funnel. We earn that surface by becoming an entity worth referencing — clear, structured, trusted.
Measure the whole system.
Rankings are downstream. The work I care about touches revenue, retention and brand strength. The dashboard reflects that.
The brands that win the next decade won’t just rank. They’ll be the entity the web trusts.
Taha BUYUKTAS · Operating thesis · 2026Let’s build the next decade of organic.
Working with a small number of brands ready to treat search as infrastructure. If that sounds like yours — let’s talk.